The Ultimate View

Frame teamed up with Scottish Rugby & Skyscanner during the Six Nations to deliver a rugby first, The Ultimate View

Using rooftop camera's at Edinburgh's Murrayfield Stadium and motion-tracking, we captured Rugby from a whole new angle, giving fans a new and innovative way to engage with the sport and view the best moments such as tackles, scrums, tries and a whole lot more.

Generating significant impact across social channels with over 1.5M views & 80K engagements in the first 24 hours, this was the highest performing content over the weekend for Scottish Rugby.